This cleanse is more focused on restriction.Ĭlaim: “Weight loss is not guaranteed however, many people do lose weight because of the low daily calorie count (approximately 1250 -1450 calories/day).” Dietitian Expertise: 1250-1450 calories per day is very likely not enough for the average physically active adult. 100% juice made from fruits and vegetables does have benefits, but this cleanse is not just about incorporating nutrient-rich juice. Due to the high water and micronutrient content of the juices, this cleanse may lead to a feeling of increased energy from adequate hydration and nourishment. Calories are a measurement of energy, and consuming less calories than your body is using is unlikely to “boost” energy. Here are the claims for the “possible benefits of a juice cleanse,” according to the Squeezed website FAQ section:Ĭlaim: “Success – Boosts energy for the effort needed to climb to success.” Dietitian Expertise: A juice cleanse likely causes a calorie deficit due to the sudden drop in food intake. Squeezed is trying to sell the idea that you can simply purchase a set of delicious juices to consume instead of solid food for seven days to “kick-start or maintain a healthy lifestyle that will ensure long term benefits.” The variety of juices offered as part of the cleanse are made from mostly fruit, vegetables, and cashew milk. So, what exactly is the quick fix they are selling? Good question. Desperation sells, so their goal is to make you feel desperate for change so you hand over your money for a quick fix. If you spend any amount of time listening to the radio, there’s a good chance you’ve heard at least one mention of the heavily promoted “ Squeezed Juice Cleanse.” Have you noticed a theme in what radio hosts say to convince listeners to buy this cleanse? The messaging revolves around making you feel guilty for eating “bad” foods or like your body is not good enough.
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