That said, its Tokyo line is perhaps the most special of all, with the watches paying homage to Bape’s home city and its own brand of street culture. Designed around cities, each watch has a defining trait: The Bern, Switzerland watch’s dial is inspired by the railway clocks London features a red face contrasted by blue hands New York features a special gold and violet colorway, with Bape camo on its straps. In this campaign, Swatch teamed up with Bape, the streetwear giant, to release special edition watches inspired by urban street culture around the world. Strategic collaborations are Swatch’s specialty. Here are just some of the most noteworthy and collectible. Today, it has proven to be the master in collaboration as it continues to release unique and intensely creative pieces. Since the 1980s, the brand has struck high-profile partnerships with renowned designers and artists. It’s not just the Olympics and NASA, though-Swatch has always leaned toward the quirky and avant-garde, turning its watches into canvases for many of the world’s artists and creative types.
Swatch also collaborated with NASA on five watch designs that they described as “out of this world.” Case in point: the Tokyo 2020 collection where the brand, a long-time Olympic partner, came out with three different watches to mark the games. Bold and current, Swatch watches for men frequently reference pop culture to standout effect.
For Swatch, a watch is a fashion statement. The Swiss watch brand has set itself apart from other brands by eschewing classic styles for spirited designs. Plain has never been in Swatch’s vocabulary.
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